Content are Interactions which are not the Product.

Content, although does not become an ownership of the customer, has the ability to add Values to the Product and the Brand.

Content is easier to produce than a Product and can be shared virally.

Therefore it is much more efficient at adding value than a Product, but its Values are not as strong as those offered by the Product.

Content mostly adds Soft Values.

Written by: Nikola Tosic
Publishing date: 24 Jan 2018