for product digitalization

product digitalization

We added digitalization as an innovation type.

Digitalization is one of the main forces of change for brands. Digitalization includes process digitalization (for example, CRM and ERP software) and product digitalization. Product digitalization includes all possible ways a product can be digitalized or included in digital tools. For example, digital twins, BIM objects, data sharing, IoT, AR, VR, etc.

Now allows brands to collect digitalization innovations for their products. It also allows digitalization experts to suggest innovations which might not be on the brand’s radar. Brands should publish product specific or general digitalization opportunities targeting experts, consultants, and other digitalization providers. Companies that attract the best digitalization innovations will be more competitive.

To publish product digitalization opportunities on, email Andrea at

Written by: Nikola Tosic
Publishing date: 6 Feb 2023