Brand is a collection of Values accepted by Customers.

Do not define the brand with Values which are promoted by the company but not accepted by Customers.

Brands can be personal, government, company, product, feature, location, or anything else which Customers perceive as an independent concept.

Brands must interact with Customers through Interactions which can be via Product or via Content.

Brands can be Mother or Sub-Brands.

Written by: admin
Publishing date: 18 Jan 2018