How can brands use

big fan features

In there are two types of users: innovators, anyone who can easily register, and brands, companies that purchase access to innovation features. These features, accessible only to brands, enable following activities:

A brand page which features all products, innovations, contacts, and other information about the brand. It allows anyone to contact the brand, promote it, and buy products. Benefit for brands is that they are promoting themselves and their products as innovative. It is important for them to have one place which explains all of their innovations so customers can easily learn and use it.

Brands can publish innovation posts publicly on their profiles and share them on other social media. This way they will continuously attract, stay in touch, and educate the audience. This is the same process as with other social media but focused only on innovation.

Brands can organize selected innovators – users or anyone who they invite via email – into innovation groups, and share products and opportunities only with them. This allows them to easily collect feedback from the group members, and work with them closely and continuously with them on design and innovation.

Opportunities are projects which offer rewards to innovators. They can be competitions, open calls, partnership and job offers – an opportunity for another company or an innovator to cooperate with the brand. They are a great tool for brand awareness, partnership, recruitment, and are our alternative to advertising.

Above features create new ways of communication for brands to improve their innovation, learn more about the customers, enrich customer relationships, and build brand awareness. They offer a refreshing alternative to established channels such as newsletters and social media.

To use brand features contact Andrea Toniolo at

Written by: Nikola Tosic
Publishing date: 7 Oct 2021