is for product innovation

product open innovation

Based on feedback from our clients, we decided to focus only on product innovation.

We have replaced previous innovation types (my idea, product, project, trend, and problem) with new ones: improvement suggestion, new use suggestion, new product suggestion. These innovation types are not obligatory and serve as a guideline. Innovators will be able to add innovations without selecting a type. This allows them to write more freely but if they need a direction they can use these types.

Additionally open brands will be able to add text description to their products.

These changes are now live on add innovation form, innovation list, innovation page, and product page. Corresponding changes are made in APPS. Open brands can start adding product descriptions.

Our aim is to make it easier for end-users to add product focused innovations, helping brands make better products. After careful evaluations in the past months we are confident these changes will make the communication between product end-users and product designers more effective. We will continue to evaluate and improve.

For help or more information email Andrea at

Written by: Nikola Tosic
Publishing date: 21 Oct 2022